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DWANigeria
Services

The thinking, creativity and specialist capability required to move a brand forward.

Some clients come to DWA with a clear brief. Others come with a business challenge that has not yet been translated into a brand or marketing problem. We can begin at either point, diagnose what is required and assemble the right team around the assignment.

Insight and Strategy

Understand the market, then decide what the business should stand for.

01

Research and Intelligence

See the business and the market more clearly.

We study customers, competitors, stakeholders and market behaviour to uncover the insight that should guide the decision.

Market researchCustomer insightCompetitive analysisStakeholder interviewsPerception auditsBrand audits
Research and Intelligence, representative DWA work
02

Brand Strategy

Give the brand a position it can lead from.

We clarify the audience, value, story and strategic choices that make the business meaningful and distinctive.

PositioningBusiness narrativeBrand architectureNamingMessagingTone of voiceTagline development
Brand Strategy, representative DWA work

Brand and Identity

Build a brand people recognise, and an organisation that lives up to it.

03

Brand Identity

Build a system people recognise and remember.

We translate strategy into a coherent visual and verbal identity that works across every important point of contact.

Logo systemsVisual identityVerbal identityGuidelinesPackagingMotionCampaign design
Brand Identity, representative DWA work
04

Brand and Culture

Help the organisation deliver the promise it makes.

We work with leaders and teams to translate the brand into behaviour, communication and everyday organisational experience.

Leadership alignmentInternal communicationEmployee engagementBrand trainingCulture programmes
Brand and Culture, representative DWA work

Digital and Product

Design and build the places people actually meet the business.

05

Digital Experiences

Make every digital interaction feel clear, useful and unmistakably yours.

We design and build websites and digital experiences that combine strong brand expression with intuitive journeys and measurable action.

Website strategyUXUIWebsite developmentLanding pagesDigital productsAnalytics
Digital Experiences, representative DWA work
06

Website Design and Product Development

Turn the brand into something people can use.

Digital Experiences decides what should exist and why. This is where it gets built: designed, engineered and shipped to production, fast on every device and editable by your own team.

Website designFront-end developmentDesign systemsProduct designE-commerceCMS build and trainingPerformance and accessibility
Website Design and Product Development, representative DWA work
07

Mobile App Development

Build something people keep on the first screen.

We define, design and build native and cross-platform applications, taking them from the first prototype through store launch and the iteration that follows it.

Product definitioniOS and AndroidCross-platform buildsPrototyping and user testingAPI and systems integrationApp store launchAnalytics and iteration
Mobile App Development, representative DWA work

Audience and Growth

Reach the right people, earn their attention and turn it into demand.

08

Marketing and Growth

Turn attention into demand and activity into progress.

We create campaigns, content and growth systems designed around defined audiences, channels and commercial objectives.

Marketing strategyCampaignsContentSocial mediaLead generationPerformance marketing
Marketing and Growth, representative DWA work
09

Digital Marketing

Put the work in front of the people who matter.

Marketing and Growth sets the strategy. This is the execution across channels: search, paid social, email and content. Measured against commercial outcomes rather than impressions.

Search engine optimisationPaid searchPaid socialEmail and lifecycleContent marketingConversion optimisationReporting and attribution
Digital Marketing, representative DWA work
10

Experiential Marketing

Make the brand something people experience, not just see.

We design and deliver memorable brand experiences that connect organisations with their customers, employees and communities. From product launches and roadshows to pop-ups, corporate events and immersive activations, we turn brand strategy into experiences that generate attention, participation and measurable action.

Brand Activations

Product launches, sampling, roadshows, pop-ups, retail activations and mall activations

Corporate Experiences

Conferences, executive roundtables, retreats and stakeholder events

Community Experiences

Healthcare outreaches, campus programmes and community engagement initiatives

Experiential Marketing, representative DWA work

Leadership and Reputation

Put the people behind the business in front of it.

11

Executive Visibility

Make leadership expertise visible, credible and valuable.

We help founders and executives define their voice, communicate their ideas and build authority around the work they want to be known for.

Executive positioningLinkedIn strategyThought leadershipMediaSpeaking visibilityReputation management
Executive Visibility, representative DWA work

Not sure which service you need? Tell us what the business is trying to achieve.